Baglio Diar at Vinitaly 2023

The 55th edition of Vinitaly took place earlier this month from the 2nd to the 5th of April in Verona. Vinitaly is the international wine exhibition which every year brings into town professionals of the wine sector such as producers, buyers, and wine enthusiasts.

After the cancellations of the previous 2020 and 2021 editions due to the pandemic and a 2022 edition characterized by a few limitations and some general hesitation, 2023 was the year of going back to normality.

The overall impression is that this year has seen an important participation and a focus on internationality. The numbers report 93,000 total presences, of which almost 30,000 are foreign. The growth (about +6%) compared to the last edition was determined by foreign visitors from 143 different countries, who certainly enjoyed a greater freedom for traveling compared to last year.

Among the total 17 pavilions, pavilion F is the one dedicated exclusively to organic wines. The organic pavilion, with its standard 6 m² workstations, is probably less big than the more famous ones, but regardless of appearances those who enter it are on the lookout for quality and care less about the spectacularity of the stands.

Baglio Diar joined the organic pavilion at Vinitaly for the second year in a row precisely to highlight its identity, with the goal of meeting sector buyers who can appreciate the quality of a wine produced by a rapidly-growing and young company.

Compared to its first participation where Baglio Diar acquired its meetings mainly at the stand, this time there were several appointments with the buyers booked in the weeks before the fair. However, many of the visitors were also attracted by the exclusive design of Baglio Diar’s bottles, which received a special recognition in this edition of Vinitaly.

A considerable highlight for Baglio Diar was indeed the award ceremony for the Vinitaly Design International Packaging Competition, which saw the label of Nedda (100% Nero D’Avola) winning the bronze medal in the red wines section of the 2022 and 2021 vintages.

In addition to the pleasant attention generated by new potential business partners, Baglio Diar had a noteworthy amount of visits paid at the stand from existing clients who have considerably increased in the past 12 months. The meetup moments with clients from different regions or far-fetched countries were precious to get to know the new collaborators in person, taste the new vintages together and exchange important considerations to better develop the working relationship.

In a trajectory of constant growth, stages such as Vinitaly are essential for Baglio Diar for networking and gaining visibility within the global wine market. At the same time, they are crucial for consolidating relationships with existing clients who are located abroad or with whom there hadn’t even been in person meetings yet.

In fact, Baglio Diar’s growth happens through the expansion of the sales network in Italy and the opening of new foreign markets, but these would be groundless without the satisfaction and trust of already acquired customers.