This month, we will take you on a journey to discover the goals we set ourselves at the beginning of the year and the first achievements we have already accomplished.
We will start by talking about our main channel, B2B, in Italy and abroad. We will continue with the new products we have launched to capture new market segments, and then conclude with our B2C channel and the first awards we have won.
Baglio Diar in Italy and abroad
In 2025, our first goal for B2B was to consolidate what we have achieved so far, but at the same time to dare to do something more.
We therefore decided not to focus primarily on the domestic market, but to broaden our horizons and expand even further.
Let’s start with Italy.
In line with our goal of consolidating the domestic market, we decided to strengthen our workforce by hiring a new Area Manager, Michelangelo.
He is an area manager with technical training in oenology, but with sales in his blood, as he himself likes to point out. We wanted him to be itinerant, in close contact with our customers. For this reason, his base of operations is not in the winery in Marsala but in Verona, in a central location, a couple of hours away from our customers in central and northern Italy.
This reinforcement in the domestic market has meant that our Sales Manager, Riccardo, has been able to gradually detach himself from Italy, while continuing with training and coordination activities, and devote himself to the international market.
For foreign markets, our goal this year was to forge new relationships and open up to new markets, both within the European Union and beyond.
In line with this strategy for the domestic and international markets, we participated in several trade fairs: from Wine & Siena in January to Slow Wine in February, from Eurovino in Karlsruhe (Germany) in March to Vinitaly in April.
We also participated in other online trade fairs. These brought us into contact with potential importers from different parts of the world at various times. In chronological order, these were: the US & Canada, Europe, and Asia.
We are also happy to see that the results are already coming in.
Firstly, in Italy, we recorded a solid +10% increase in turnover in the first half of the year, which is even more gratifying considering the general downturn in the market.
On the international front, several countries have already welcomed our wines.
Among the new countries, you can find us in Ireland, Sweden, Canada, where in addition to Quebec we have also planted our flag in the province of Ontario, and in the Land of the Rising Sun: Japan.
New market targets
This year we welcomed two new products.
Our intention was to open up to new consumers and expand our selection, while always respecting our identity.
One of this year’s new entries is ‘the other’ typical product of our agricultural tradition: olive oil.
We have called it Ulìo, a name with Sicilian overtones. It is an extra virgin olive oil, strictly organic, obtained from our olive groves scattered throughout the Marsala area from a typical blend of varieties such as Nocellara del Belice, Biancolilla and Cerasuola.
It is an oil that we have harvested by hand and cold-pressed within 24 hours of harvesting.
On the nose, you may perceive hints of sweet vegetables such as zucchini or bell pepper, while the taste is balanced, with a flavor tending towards artichoke or almond and a slightly spicy finish that intensifies in the throat.
Let’s move on to the second new product.
The name has remained the same, Lumìe, as has the grape variety; what we have changed is the method.
We decided to convert what was the Charmat Method to the Ancestral Method. A return to the past, to the sparkling wine of yesteryear.
In fact, it has a lower pressure (within 2.5 bar) than sparkling wine (which has at least 4 bar).
The result? The launch of these two new products has been a success so far.
Both have sold like hot cakes. The oil is almost sold out, while the new sparkling version of Lumìe has seen a 72% increase in sales compared to last year’s sparkling version, taking the same time frame as a reference.
Baglio Diar in B2C
Since our inception, we have always sought to develop a direct relationship with our customers.
That’s why we have been participating in various trade fairs for some time now, allowing us to make ourselves known to a private audience, and we have our Wine Club, an exclusive e-commerce site where our customers can sign up for free and benefit from exclusive promotions and ad hoc packages.
This year, we added several wine combos, including the Apericena Selection, the Light Selection, and some gift packs such as the Wine Art Full Selection and personalized wooden boxes.
We also added a points contest.
To participate, customers had to place at least one order by the end of March.
This allowed them to accumulate points throughout 2025, and then in 2026, they could take advantage of a discount voucher in increasing increments, proportional to how much they ordered during the year. Our wine club currently has over 800 members, with a new membership rate of 32% and revenue growth of over 40%.
Awards achieved
The first half of 2025 also saw us win awards in several competitions.
We won two awards from Decanter, one of the world’s leading wine magazines. Our Selene Grillo and Velata Perricone both won bronze medals with a score of 87/100.
Moving on to another competition, also of international importance, the Concours Mondial de Bruxelles.
In addition to the silver medal won by our Nedda, we received confirmation.
For the second year in a row, our Fantasia Zibibbo took home the gold medal.
Finally, just a few days ago, we won two gold medals at the Berliner Wine Trophy with our Velata and Selene.